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The site business.funnewjersey.com had the following on the homepage, "Why should you list with us? Find the best home services in NJ." We noticed that the website said " Looking for home services? See our complete list of home improvement and handymen contractors in NJ." It also stated " Get Local Exposure for your NJ business. Have a business in NJ and looking for exposure? See how you can get listed on our directory today! Raquo; see more. Find fun things to do in NJ! NJ isnt just all work and no play! Raquo; see more." The header had NJ business directory as the highest ranking keyword. This keyword was followed by business directory NJ, NJ business finder, and list of businesses in NJ which isn't as urgent as NJ business directory. The other words the site used was New Jersey business guide. local businesses in NJ is also included but could not be viewed by search crawlers.